“Life At The Beach” Festival Alma 2011

Brazil – Sao Paulo, Wed. May 25th, 2 PM – Brazil is hot right now with some of the best surfers in the world and this weekend they’ll come together at the Festival Alma 2011. The Biennial is one of São Paulo, largest venues about the size of three football fields and will be filled with a mini skate park, theater, concert stage, surf libaray, shapers exhibition, art and photography exhibition as every brand south of the Equator. This city is the hub of the surf industry or the Orange County of South America and with thousands of fans with tickets in hand at this time it is the largest surf festivals in South America taking place in Sao Paulo this weekend at Festival Alma 2011 hosted by Alma Surf Magazine. The event brings together the most dynamic names of surf and the beach in fashion, arts, design, architecture, music, film and sports. On May 26th, 27th and 28th. The Festival was envisioned by entrepreneur and surfer Romeu Andreatta. Festival Alma’ 11, will culminate in this eighth edition to celebrate the “Life At The Beach”, as the theme of this year’s festival.

During the Festival Alma 2011 has constructed an immense beach house bringing together style, design, surf, environmental factors and sustainablty. “They estimate that more than 30 million Brazilians identify with this style of life and consume surf and beach living. We want to inhale, to transform and to extend the knowledge of the public on the culture and our values”, affirms Andreatta. With that, many special guest are coming in from all over the world to be here as part of this Festival. With Hawaiian Surfer Rory Russell, nick named `the prince of Pipeline’ on hand and filmmaker/ photographer Patrick Trefz, of Santa Cruz, California who will be creating a special photographic collage wall of his work for the exhibit. Trefz films Idiosyncrasies and Bicycle Trip will be playing during the Festival as well.

Five events simultaneously happen during the Festival Alma 2011 -Art and Surf Culture, Festival of Surf Cinema, The Festival of Music, International Hall of the Surf and House Skol the Beach – all with headed by Romeu Andreatta and other personalities reference in the areas, between them, Keiko Beatie of Cinema Paradisio, Curator of some of the well know Surf Festivals in the world, including; Wavescape South Africa, Ombak Surf Festival Bali, California Surf Festival, and Taranaki Surf Festival.

The Festival Billabong of Music which will be celebrated each evening will have musical guests playing to the estimated 30,000 attendee this year. Headlined by Donavon Frankenreiter where in Brazil has a strong following, also on stage will be Mat McHugh of The Beautiful Girls from Australia, as well as one of the newest acts from Australian Pete Murray and rounding it up with Brazilian duo Surf Life.

Festival RVCA of Cinema brings the latest surf films to the big screen in Brazil. With Highly anticipated screenings of High 5, by Chris Cote, Stoked & Broke, by Cyrus Sutton, Splinters by Adam Pesce, First Love by Claire Gorman, Leave A Message by Jason Kentworthy, First Love by Claire Groman, Chasing The Swell by Sachi Cunningham, Scratching the Surface, of Matt Beauchesne, Down With The Ship by Derek Dunfee, Hi I’m Andy Irons by Michael Oblowitz and a special presentation by Jack McCoy and Sir Paul McCartney. McCoy whose has 25 films to his credit has now collaborated with none other than Sir Paul McCartney on his new song Blue Sway. This will be a South American Premiere sharing the talent of both these gifted artists. Jack is well known in the surf industry for his work on Occy – The Occumentary, Blue Horizon, Green Iguana, and many others.

Nixon of the Art and Surf Culture is the art and photography presentation of the Festival and many exclusive pieces have been created just for this year’s Festival. Brazilian artists Klaus Mitteldorff, Taumaturgo Ferreira, David Dalmau, Dudu Garci’a and Andres I are well known in South America and will be exhibiting this year along with special work from Americans Meegan Feori, Alex Weinstein, Pete Tillack, Ron Crosi, Spencer Reynolds, Wade Koniakowsky, and Julie Goldstein . For photography Big Wave specialist Jason Murray work, Myles McGinness and Jim Russi come to the Festival and a special series that was produced for the Festival by Australian photographer Sean Davey, whose Kings Series of the Sun, that he created in Hawaii especially for Festival Alma’ 11.

With participation with some of the largest surf and beach companies in South America – Billabong, Nixon, RVCA, Element, VonZipper, Rider, Mormaii, Fox, HB (Hot Buttered), Bintang, HD (Hawaiian Dreams), Evoke, Lightning Bolt, Long Island and South By South, these companies will be set up in a easy going lounge settings so the public may relax, enjoy and taken in all that the Festival will have to offer.

So come to Brazil where this weekend you can you get surf, art. skate, film and a Beatle in one place along with some of the top surfers in the world.

Festival Alma Surf 2011, May 26th, 26th and 28th. From 2 pm to 11 pm daily Alma Surf Magazine Celebrates this year with their 10th Anniversary and the Festival Alma only heightens there impact on the South American Surf Culture. For more information please visit the Website www.festivalma.com.br