Rip Curl and WSL Announce Three-Year Renewal of the Rip Curl Pro Bells Beach and Portugal
Photo: Rip Curl / Ed Sloane
Torquay, VIC, Australia (Thursday, March 21, 2019) – Rip Curl and the World Surf League (WSL) are pleased to announce the three-year renewal of two major events on the WSL Championship Tour (CT) calendar, the Rip Curl Pro Bells Beach and the Meo Rip Curl Pro Portugal. With this renewal Portugal welcomes back the world’s best female surfers, the first time the women’s field has had the opportunity to compete at Supertubos since 2010.
“Rip Curl is celebrating 50 years of surfing this year and Championship Tour events have always been a part of what we do. We love the sound of the heat hooter in the morning,” says Neil Ridgway, Rip Curl’s Chief Brand and Marketing Officer.
2019 will mark the 58th year of the Rip Curl Pro Bells Beach, and the 11th edition of the Meo Rip Curl Pro Portugal. This three-year renewal will see Bells through to its 60th year, a mammoth landmark for competitive surfing.
“Both of these events are combined, supporting men and women equally in both hemispheres of the world,” continues Neil. “You can’t have one without the other – gender or hemisphere ¬– if you mean it.”
“We were born at Bells, so our place there goes without saying; and we have been in Peniche 30 years too and our love for the town and the event gets bigger every year. In Europe, you need a World Title event to say ‘Ultimate Surfing Company’ – and there’s no better way to stamp our brand’s place on the Continent than at the Rip Curl Meo Pro Portugal.”
“Bells Beach and Peniche are both incredibly important stops on the Championship Tour and, with the 2019 season set to be the biggest yet, we are thrilled to be extending our partnership with Rip Curl to support these events through 2021,” said WSL CEO Sophie Goldschmidt.
“Australia’s Bells Beach is one of the most iconic stops on the tour and a real barometer for surfing excellence. Portugal is a true highlight of the season and plays a crucial role in deciding our men’s world champion each year. This year we are very excited to see our female surfers compete alongside the men in Peniche and look forward to watching them push performance levels.”
Jose Farinha, the General Manager of Rip Curl Portugal, has seen how a CT event has grown surfing in and around his region. “Since we first started holding an event in Portugal back in 2009, we’ve seen a huge increase in surfing and surf tourism in the country – and with this, positive socioeconomic effects.
“For Rip Curl, Portugal has been an important part of the history of our company in Europe. We couldn’t be more excited to extend this relationship once again.”
The Rip Curl Pro Bells Beach will run from April 17 until April 27 and the Meo Rip Curl Pro Portugal holds a waiting period from October 16 through 28.